Digital library is an important communicating step for any business, large or small. Digital marketing is now become a prior thing for business around the globe because the users of internet are increasing by the day. Digital marketing provide an instant source of communication with customers through social networking system, mobile application and messaging system. This is rapidly growing in current marketing field and it seems that digital media will replace the traditional marketing forms in near future. It is also the fact that the digital marketing is a more versatile and faster communicating system and it provide the same opportunities to both customers and businessman at the same time.
In digital marketing, it is important to have a complete knowledge about audience, as what platform they are using and how to approach them. Digital marketing has various form like social media (Facebook, twitter, LinkedIn), blogs, internet banner ads, email marketing, mobile marketing etc. Choosing the social platform will help in making information about the overall business goals and brand voice accessible to consumers. Similarly, the importance of mobile canâ€™t be underestimated. Mobile is a best platform to make access at the doorstep of consumers because mobile is rapidly adopted by the masses throughout the world. Online campaign give access to customers where they are. Through targeted advertisement, it is possible to introduce business to audience at door step. By using SEO, one can make it possible for those who looking for ones product through organic or paid search on famous search engine; Google, Yahoo etc. These sources make digital marketing an affordable method than the traditional. By using an email or social media source, marketing message can transmit to consumer rapidly and for the merest fraction of cost than the TV ad or print campaign. The main benefit of this channel is that the response of customer will be quickly available, which enable to plan more effectively for the next one.